About Us
At Pick Me Spices, we believe the best conversations and moments happen around the dining table and in the kitchen, where the magic of cooking begins. We are a group of friends from diverse backgrounds united by our shared passion for fostering positive change and we know it starts with the little things we do everyday for the people we love.
Our story begins with salt — a simple, essential ingredient in every kitchen that is often overlooked. Yet, many salts contain hidden microplastics we unknowingly consume. This is why we created Pick Me Salt: a line of pure, microplastic-free options, including our Spanish spring salt.
Our mission is simple: to help people cook with clean, natural ingredients that support their loved ones and the earth in the seasoning they sprinkle in their food and the love they pour into their kitchen. We believe the kitchen is where change begins, one small choice at a time.
Meet the Team
In the sun-drenched hills of Spain, where the earth breathes the aroma of ancient olives and citrus groves, a unique bond was formed. Several women, hailing from the far corners of the world, found themselves drawn to this enchanting region, each for her own reasons but all falling deeply in love with the land, its culture, and its people.
Driven by their love for food, community, and the environment, they found an ancient Roman salt spring, known only to a few, which offered up salt of unparalleled purity, untouched by the modern world’s pollutants.
Together, they started PickMe Spices and bring you a salt that is not just a seasoning but a celebration of Spain’s essence.
Basma
Hi there! I´m a globetrotting marketing and event enthusiast with 20 years of experience (which either means I started young or I’m really good at faking my age- let’s stick to the first one)
Born in the UK, I spent half of my childhood living in Africa before earning my degree in business hospitality and marketing. Since then, I have called Lebanon, Dubai and now sunny Spain home. Along the way, I also got a digital marketing certification from the UK and mastered the fine art of networking.
But here’s the fun part: my real passion isn’t just marketing; it´s health and wellness. From tackling burpees to attempting (and failing) to make kale taste like chocolate cake,
I am all about discovering what makes us feel our best. That passion led me to earn a certification in personal training and nutrition because helping people find their balance and energy is what I love most.
So, whether I am working, attempting to make a smoothie that does not look like a science experiment, or diving into the latest wellness craze (yes, I have tried it, and yes, I probably spilled the celery juice), I am here to add a little health, happiness and humor to the mix.
Isabel
Isabel is the mastermind behind LOGSA Mil Moves, a company that’s practically a moving van’s best friend, specializing in military household goods relocation. As a former military officer and current military spouse, Isabel brings a unique mix of communications, operations, and logistics expertise — because who better to handle chaos than someone who’s lived through it? She’s an entrepreneurial pro who believes in rolling up her sleeves and knowing how every nut and bolt –or in her case, moving box–works.
When she’s not orchestrating the logistics of your next move, Isabel is busy promoting wellness. She’s a clinic administrator at the Guerrero Clinic, a cataract surgery center in Mexico where she’s been volunteering since 2006. And as if that wasn’t enough, she’s also a certified 200-hour yoga instructor, because why not add zen to the chaos?
Isabel resides in Virginia with her husband, two teens, and their dog, Diana, who is probably the only one not worried about moving.
Leela
Leela is a media veteran with 23 years of storytelling under her belt, but now, she’s stirring up something new! After exploring the world and soaking in flavors from every corner of the globe, she’s putting her passion for adventure into a PickMe Spices – a spice company that packs a punch of bold, exotic flavors.
When she’s not busy sourcing and testing new seasoning blends, you can find her wrangling her crew of four-legged friends – two dogs, five horses, and a heart full of love.
Sandra
Sandra was born in Mexico City, lived in New York and Chicago, and now calls Spain home.
With over a decade of experience as an Art Director for film and a track record of designing celebrated exhibitions like the “Apsáalooke Women and Warriors” at the Field Museum of Chicago, Sandra brings a unique creative vision to our team.
Having managed complex logistics in movie production across diverse cultures and countries, Sandra has developed a deep appreciation for global traditions and flavors.
Living in Spain sparked a personal passion for toxin-free foods and wellness, inspiring a commitment to creating a brand that celebrates purity, authenticity, and the joy of cooking.
Stephanie
Born behind the Iron Curtain in East Germany, Stephanie grew up with a hunger to explore the world—quite literally! That curiosity has fueled her adventures ever since. After spending over a decade in cold but beautiful Sweden, she packed her bags and followed the sun to Andalucía. What started as a bit of a slump turned into a full-blown love affair with Spain’s vibrant culture, flavors, and people.
Stephanie’s happy place is the kitchen, where she works her magic creating healthy dishes and baked goods that are as delicious as they are nourishing. When she’s not cooking, she’s hanging out with her beloved dogs or indulging her passion for dressage riding.
And here’s a fun fact: back in her 20s, Stephanie flexed her way to the top, winning the German bodybuilding championship. These days, she channels that same energy into spreading the goodness of pure, microplastic-free salt from the heart of Spain. Because, in her words, “life’s too short for anything less than flavor, adventure, and passion.”
